Bristol-based ESPN announced Tuesday it will be producing more sports betting content in a partnership with Caesars Entertainment that will include a new studio in Las Vegas.
The studio will be built at the at The LINQ Hotel & Casino - which is owned by Caesars Entertainment - where the content will be created along with segments for ESPN’s recently launched sports betting-related show, Daily Wager, ESPN said in a statement issued Tuesday. Caesars’ data and branding will also be integrated across ESPN programming within the coming weeks.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, vice president of business development at ESPN. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
The studio, which will launch next year, will serve as a Vegas hub for odds-related content, and will contribute to “any number of ESPN linear, digital and social shows as well as ESPN.com and the ESPN app,” the statement continued. It will also play a “vital role” during major sporting events, and especially during the growing number of marquee events hosted in Las Vegas.
Caesars will serve as ESPN’s official odds data supplier across TV and digital platforms. Additional advertising and sponsorship activations will roll out in the coming months and throughout the deal term.
“We’re really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars Entertainment,” said Chris Holdren, EVP and chief marketing officer at Caesars Entertainment.
“Millions of sports fans look to ESPN as a sports authority, and Caesars is honored to have been selected for having the best odds to serve those fans,” Holdren continued. “When you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”
Justin Muszynski can be reached at 860-973-1809 or firstname.lastname@example.org.